Number 1 SEO

Social Media meets the Red Carpet: Content Writer Holly, looks at the best Social Media resources thoughout the past year, and how they’ve helped SEO.

As I’m sure you’ve heard over and over again in recent years, the first link counts. There’s countless blogs on the subject: http://www.google.co.uk/search?q=first+link+counts Around a month ago, I came across an interesting article over at SEO Mofo caught that my eye, the article basically described 5 experiments, all related to the SERP snippets within Google. Read Blog…

A new version of the AdWords home tab allows companies to personalise the page and view the information that is important to them. Users of pay per click services who like to arrange their own accounts might find this particularly useful, as Google states: "It allows for more extensive customisation to help you monitor the [...]

You might also be interested in the following related posts:

1. AdWords Call Metrics Programme to Be Expanded
2. AdWords Announces Bid Simulator Improvements
3. New Twitter Home Page Incorporates Search

A new tool being launched by Google Analytics will allow companies to see the number of unique visitors to their site within a specific period of time. The Google Analytics Data Export API now includes a total of 127 new dimensions and metrics that may be of interest to users of pay per click services. [...]

You might also be interested in the following related posts:

1. AdWords Call Metrics Programme to Be Expanded
2. Google Analytics Brings In ‘Weighted Sort’ Algorithm
3. Google Analytics Intelligence Tool ‘Getting Smarter’

Worldwide revenue from mobile applications downloaded from a variety of online stores for smartphones and tablets is expected increase more than tenfold in the next three years, reaching $58 billion, a research firm says.

Twitter has launched a feature designed to show users common contacts and thus serve as a mechanism to suggest people to follow.

It is important for businesses to ensure they are marketing themselves using the array of social media sites available. Users of SEO services may be wise to pay attention to advice from Search Engine Land, which suggests people should try to connect with a variety of the sites. It is important to examine the target [...]

You might also be interested in the following related posts:

1. Search and Social Media “Closely Connected”
2. Social Media Channels ‘Improve Marketing Campaigns’
3. Social Media Marketing ‘Can Improve SEO’

Charlie looks at the latest dispute between Google and Trip Advisor and the power of Google Places..

After reading Rand Fishkin’s recent SEOMoz blog, it started stirring up some pretty deep emotions to blog commenting and its usefulness in the overall landscape of knowledge sharing on the web. I understand Rand’s core point is to promote commenting as a marketing and brand building tool, but is this the right kind of marketing Read Blog…

A successful SEO campaign is likely to take time to implement and it should be viewed as a long-term investment. According to a piece from Search Engine Watch, many people do not put enough funding into SEO services because they are disheartened when they think the results are going to be instant. "Frequently, the efforts [...]

You might also be interested in the following related posts:

1. Online Marketing ‘Should Include Social Media’
2. SEO ‘Can Confuse Traditional Businesses’
3. SEO Investment ‘Helps Website Increase Hits by 85%’

The recession caused a surge in people heading online to do their shopping and the trend is continuing even after the downturn. According to Richard Stables, chief executive officer of Kelkoo, the coming years will see UK online retail sales grow. He claims this year "will see online sales achieving a significant share of retail [...]

You might also be interested in the following related posts:

1. Online Marketing Spend Shows Growth Despite Recession
2. UK is ‘Well-Suited’ to Online Retail
3. “No Surprise” that UK Online Spend is up

Want to see where your client is ranking in the top 100? Many SEOs simply set their Google preferences to display 100 results, run the query, Ctrl-F to find the domain name and then let the numbered results script for Greasemonkey show them the magic ranking number. Sorted. But don’t be fooled. This no longer Read Blog…

Consumers are increasingly heading online to do their shopping and the sector is expanding at a fast rate. That is the view of Richard Dodd from the British Retail Consortium, who said: "Online retailing, in terms of the value of sales, is growing much more rapidly than store sales." He suggested those who want to [...]

You might also be interested in the following related posts:

1. Online Shopping ‘Growing at a Rapid Pace’
2. Marketers ‘Poised to Increase Online Spend’
3. “No Surprise” that UK Online Spend is up

Tom Nolan offers some more simple ideas to consider when setting up a new PPC account or re-evaluating your old one.

Google is debuting on Tuesday a special category for education-related software in its Apps Marketplace, prompted by what it considers the success of its Apps for Education collaboration and communication suite.

O2 has unveiled its plans to launch O2 Wifi, a system of Wi-Fi hotspots in retailers and public spaces around the UK that will be free for anyone to use.

Shifting Google CEO Eric Schmidt has announced plans to create more than 1,000 new jobs in Europe over 2011.

The figures are still adding up for Yahoo (just about), but decent profits can’t mask underlying issues following the search company’s fourth quarter figures. As with the third quarter report, the latest figures on Yahoo’s financial state are a mixed bag. Whilst the company managed to pocket a respectable profit of $312million, revenue slumped to [...]

You might also be interested in the following related posts:

1. Yahoo Miss Second-Quarter Sales Target Triggering Market Murmurings
2. Facebook Leads the Way in Growing US Display Ad Market
3. Search Engine Market Share Statistics – May 2010

The figures are still adding up for Yahoo (just about), but decent profits can’t mask underlying issues following the search company’s fourth quarter figures. As with the third quarter report, the latest figures on Yahoo’s financial state are a mixed bag. Whilst the company managed to pocket a respectable profit of $312million, revenue slumped to [...]

You might also be interested in the following related posts:

1. Yahoo Miss Second-Quarter Sales Target Triggering Market Murmurings
2. Facebook Leads the Way in Growing US Display Ad Market
3. Search Engine Market Share Statistics – May 2010

Twitter was blocked in Egypt on Tuesday as the country witnessed a large protest against the rule of President Hosni Mubarak.

A PowerPoint presentation revealing how Microsoft hopes to convert iPad users to Windows-based tablets has been leaked on the internet.

Firms looking to boost their SEO efforts should pay attention to their domain name. An advice piece for Search Engine Watch suggested users of SEO services optimise their URLs and ensure they are full of keywords. "Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put [...]

You might also be interested in the following related posts:

1. Why a Good Domain Name Can Be Priceless
2. Google to Display More Results From Single Domain Names
3. Sitemaps ‘Improve Domain Searchability’

Firms looking to boost their SEO efforts should pay attention to their domain name. An advice piece for Search Engine Watch suggested users of SEO services optimise their URLs and ensure they are full of keywords. "Having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can put [...]

You might also be interested in the following related posts:

1. Why a Good Domain Name Can Be Priceless
2. Google to Display More Results From Single Domain Names
3. Sitemaps ‘Improve Domain Searchability’

Google have announced they are aware of the rise in Spam levels and are raising their efforts to combat it.

You might also be interested in the following related posts:

1. Is Google Finally Getting Tough on Black Hat SEO?
2. Is your Site Ready for Google Caffeine?
3. Is Google Personalised Search Moving Us Towards Web 3.0?

Firms must ensure they stay on top of mobile search, because the sector is growing all the time. An advice piece from Search Engine Land explains local search is particularly important, as "location is often at the heart of mobile search queries". This means businesses may have to implement SEO services in order to make [...]

You might also be interested in the following related posts:

1. Mobile Searching ‘Is Growing Fast’
2. Importance of Local SEO Strategy ‘Growing Rapidly’
3. Mobile Marketing ‘Set For Substantial Growth’

Search engine optimisation can be baffling to some businesses that are used to dealing with traditional marketing methods. According to an advice column in the Las Vegas Sun, this can lead certain people to completely ignore the internet in an attempt to shy away from the challenge of SEO and pay per click. "These hurdles [...]

You might also be interested in the following related posts:

1. Online Companies ‘Should Keep Up with Link Building Trends’
2. Internet Noise and the Traditional Media
3. The Impact of Google on Traditional Marketing Media

Rebecca Hollingsworth offers some training on Google Analytics and how to ensure that you can give the right reports to your SEO clients to tell them what they want to know.